How to Start a Magazine in 6 Steps
How to Start a Magazine in 6 Steps
Starting a magazine is not as hard as you would think. I have started several myself and successfully published them for a number of years. Don't be fooled, it's hard work however, if you fulfill a few basic requirements you can begin to get your magazine off the beginning. What are the most important specifications? 1.) You will require some cash to accomplish this. Each business that starts needs an amount of capital, and magazines are no exception. What is the amount you'll need? As little as a couple hundred dollars is enough (not counting printing costs) to get your first issue on the street or newsstands. For a projected higher end book, you'll require thousands of dollars depending on the market you're getting into and how big you plan to be right off the bat. The most important thing is to master the skills that you'll need to publish and do the tasks your self rather than employing an entire office of employees in addition to payroll (I will touch on those skills in a minute and discuss more money in a minute). 2) equipment - You will require at the very least one computer that is capable of operating the various applications you'll need (Adobe InDesign or at the very least Adobe Photoshop), a good digital SLR camera like Nikon D50 Nikon D50 which runs about $700, a mobile and a reliable car. 3.) A capacity to sell - Magazines big and small will run advertisements , and yours will be similar. I cannot stress enough how important it is to have The complete seo a well-constructed sales plan in place prior to when you take on this project. I will discuss more aspects of selling further along. 4) Creativity: You can't exist without offering something fresh to your customers in a beautiful package, and for this being creative is an essential requirement. Step 1 - Design the Framework It is likely that you think you know the kind of magazine you would like to launch, but you must create a basic structure. Choose the name of your magazine carefullyand make sure you're not infringing any trademarks by searching on the US trademark databases. The domain name of your website is also a factor to take into consideration when selecting your name. You should look for domains with an open name that match your magazine's name as closely as possible. It is okay to use a few sudo-odd takes on domains for magazines like magazinenameonline.com or magazine-name.com. Register your domain , and then contact an online development company you prefer to work with to begin working on the magazine's website. Personally, I like 22 Creative because they specialize in creating websites for magazines. Your website does not need to be awesome from the beginning it just needs to be professional and clearly outlines the person you are and what your book is about . you can expect to invest anywhere from a few hundred dollars or more here. A website is an integral component of this process however don't skimp over this step. Okay, you have an email address and a domain What's next? Find out what you're planning to feature in your first issue by writing out the outline of your article. Fancy name but in reality simply write down what you want to feature what you want to include, the amount of pages you want to devote to each item , as well as the amount of ads you want to stash away (this will be dependent on the number of advertisements you'll sell for the initial issue). How many pages should the magazine you publish be? Two variables are at play in this. One is the cost of printing the magazine as it is more expensive to print a bigger magazine Naturally, the other factor is how much editorial can or would you like to produce? It is not necessary to have 100 pages in the first time around, so depending on what your rivals are publishing and what you are looking for, aim for about 50-pages for local or lifestyle magazine and 90+ pages for magazines you plan to distribute on national news stands. Step 2 - It's time to produce content Contrary to popular belief You don't need an army of 'journalists' to create your very first publication. I've created articles for a variety of magazines on my own or with the assistance of a few people, it is not that hard. Begin with item one in the outline of your article. Create your first draft, making sure to follow the basic guidelines for writing editorial (Google search for it to find tons of assistance). Get your friends to read the article and get their honest opinion. Did you lose the reader's focus at any point? Do you have the correct facts? Do you have any typos? A photo is worth a thousand words literally. People like pictures, big vibrant pictures and lots of them. Determine how many images you will require for the project and whether or not you're able take the pictures yourself or whether you have to purchase them or license the photos from a stock photography service. If you can take them yourself, head out and begin snapping. Take clear, in-focus photos and make sure you take plenty of them. It is not a good idea to have to go back and shoot something again because you did not get the perfect shot. Make sure you ensure that you set your camera to shoot 300dpi images, normal smaller resolution images won't be effective and may appear pixilated in the final product . it's not much more amateur than low-res images in magazines. Make sure that if you've got people featured in your photos make sure they sign a model release allowing you to use their image in your publication. If you need to buy an image from a stock image website, be sure to buy a 300dpi image which is print-ready. Expect to pay anywhere from $3-$10 per photo, if you encounter sites that charge more, you'll be over paying. Once you've knocked your editorial , rest on it, and read it yourself. Are you satisfied? How many magazines have read that all recite the same tired 'electronics features of iPhones as well as some other useless information that no one really cares about? Lots. It is necessary to have some new ideas for you to be able to read issue numbers 2, 3, 54, etc. Step #3 - Start advertising for sale yesterday New publishers often fall into the trap of focusing on the creative side of the magazine , not on the sales. Being an independently-owned publisher you need to take on both roles. Start by putting together a media kit for the new magazine. A media kit is a few pages that you print out to serve as the magazine's resume with all the information of the audience your magazine caters intended for, the amount you print, the distribution strategies you employ and what advertisements you have and how much and so on. At first, the majority of your sales will not be because of your media kit, this is just an essential thing to present to prospective advertisers. I could go on about the best ways to sell advertisements for magazines that are new but if it was something you read the article, you'll need to pay me a big check as that is an information that is held by all professionals. What I can suggest is that you should start by creating a plan for contacting advertisers that fit with your magazine. It's a waste time to try to sell an ad to Budweiser If you're the first magazine to be about quilting - it's just not going to happen. If you were in the business owner's shoes, would you even think about it? The time is not right now to become rich fast. You need to sell ads to cover the cost of your costs and possibly recoup your investment . Live. This means you have to price your products in the real world. For an idea of reality is, try and find out what similar magazines in your area are charging. Don't go too low on your pricing however, consider the value of your magazine - giving it away at no cost almost guarantees its future failure. I have heard of a magazine that just kept throwing money at itself, launching in new markets and not being profitable in one and to make it appear successful they offered up their ad space. After a few years, it's a common knowledge within the buying and selling of media that no one pays for ads in that magazine ever. If a potential advertiser claims they'd like to purchase the magazine for less than you want to sell it for and you are not interested, simply decline them and then return in a few months time you've proven your value that justifies your rate card.  

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