In the midst of preparing to speak at a regional science-fiction and fantasy convention last weekend, I was seated on the panel before my own. The topic, utilizing social media to promote products and services, is one that has always held my attention, since optimizing social media has become becoming more of a component of my work than ever before. I learned from the session a more clear appreciation of how to use networks like Facebook and Twitter in the promotion of the products or services. The lessons I gained from the panel could be helpful to anyone who is new to SMO who isn't sure how to utilize the networks effectively. Beware of the Hustle Let's say that you set up an account on Twitter, and gradually, but surely, people are paying attention to what you say. This is great, and that's exactly the goal you'd like to see occur. Once you have a group of followers you must keep them there and maybe make them "re-tweet" your posts and share the joy. It's crucial to make sure you do this in a manner that doesn't make followers think that you're constantly trying to sell them something. If each tweet you share solicits people to purchase this or that or employ me, you'll lose followers. The reason for social media sites such as Twitter as well as Facebook is their social component of their use. To keep your users interested in your brand, you need to engage them in a direct manner. What exactly is this all about? If you're an author and your readers are following your social media accounts, you can talk with them through the platform. If you get a message thanking you for your work, respond with a heartfelt thank you, but don't be pressured to make a pitch of your קניית עוקבים לאינסטגרם other books. It will be amazing the way your name and brand will be remembered by someone simply by being you. When I spoke to authors over the weekend, I learned how this tactic can be effective. A writer who exchanged tweets with a reader discovered that the reader bought his entire backlist. another author pointed out that traffic to her website increase when she shares the cover of a new book or images from a convention and not necessarily a brand new book's release. It's possible to think that this isn't a good idea however, visitors do visit the website. They might come back to purchase. Perhaps you have a company serving local market. discuss weather conditions or what's happening within the town. Respond to comments from a follower regarding their favorite TV shows and music...let people know that there's an actual person behind the avatars of social media to avoid suspicion that the profiles are merely to recite sales messages. If someone who follows your content to the point of clicking through to your website then your profile has fulfilled its purpose. You may even bring in new followers via word-of-mouth.